How to Analyze Incoming Keywords with Google Search Console – A Practical Guide to Boost Traffic

To increase your AdSense revenue, you must understand which keywords are bringing visitors to your blog. The essential tool for this is Google Search Console.



This post explains how to analyze incoming search queries using Google Search Console and how to rewrite and expand your content based on that data.


1. What Is Google Search Console?

Search Console is a free tool by Google that shows which keywords your blog is appearing for and getting clicks from.

  • View keywords driving traffic
  • See impressions, clicks, CTR, and average position
  • Analyze performance per page and query


2. How to Connect Search Console (For Blogger)

  1. Go to https://search.google.com/search-console/
  2. Choose “Domain” or “URL prefix” to register your blog
  3. If using Blogspot default domain → Select HTML tag verification
  4. Go to Blogger > Theme > Edit HTML → Paste the tag inside the <head> section

It may take 1–2 days for data to start appearing.


3. How to Check Incoming Keywords



  1. In Search Console, click “Performance” on the left menu
  2. Select the “Queries” tab at the top
  3. Choose “Last 3 months” or a custom date range

Key metrics to check:

  • 🔍 Query: Actual keyword entered by visitors
  • 📈 Impressions: Number of times shown in search results
  • 👆 Clicks: Number of times clicked
  • ⚡ CTR: Click-through rate = (Clicks / Impressions) × 100
  • 📉 Average Position: Your average ranking for that keyword


4. How to Use the Analysis



① High Impressions, Low Clicks → Improve Title/Meta Description

  • Problem: Your post appears in searches but isn’t getting clicks
  • Solution: Rewrite the title and description to be more compelling

② Keywords Ranking at Position 8–20 → Optimize the Content

  • Problem: Potential keywords are not yet ranking high
  • Solution: Expand the section based on the keyword to push it higher

③ Unexpected Keywords → Create New Posts

  • Solution: Write new articles targeting these new keyword opportunities


5. Check Performance by Page

Under “Performance > Pages,” you can view how each blog post performs in terms of search impressions and clicks.

  • Low CTR → Rewrite the title
  • No impressions → Reevaluate keywords or consider deleting the post


6. Example: Rewriting a “Best Debit Card” Post



  • Original keyword: debit card benefits
  • Search Console keywords found: “debit card utility bill discounts,” “best card for office workers”
  • → Add content about those topics and revise the title accordingly


7. Final Thoughts

Google Search Console is more than just a stats viewer. It is a powerful tool for growing your traffic and income strategically. Start analyzing, rewriting, and expanding your blog content today.


👉 In the next post, we’ll cover “How to Build a Practical Routine to Make Over ₩100,000 a Month”.

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